Behavioural Innovation

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Considered_

What is Considered_?

We help organisations unlock the power of applied behavioural science to make the world a better place. Combining behavioural insights, data science and design, Considered_ projects are human-centred, data-driven and evidence-based.

Challenging Assumptions

We challenge received wisdom, gut instincts and organisational habits as the main barriers to effective change. Our approach will shine a light on unquestioned assumptions, sharpen your strategic thinking and build change on solid evidence and robust metrics.

Behaviour is everything

Every organisational challenge you face can (and should) be boiled down to a challenge of human behaviour. Rooted in the behavioural sciences, our work is genuinely human-centred: evidence-based change, crafted to flow with the grain of human behaviour.
 

Recent updates

Case study:
RNIB: Inclusive design

How can design thinking make retail fashion more inclusive?

Despite the all-pervasive influence of popular fashion, elements of the industry have effectively excluded some of our under-represented groups through a distorted portrayal of femininity, restricted size ranges and retail service design.

Celebrity champion

In the wake of his Channel 4 series, ‘How to Look Good Naked’, TV presenter Gok Wan approached the Royal National Institute for Blind people (RNIB) to initiate a project to further explore the issue.

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For further information, contact Steven Johnson at steven@considered.org.uk