What is Considered_?We help organisations unlock the power of applied behavioural science to make the world a better place. Combining behavioural insights, data science and design, Considered_ projects are human-centred, data-driven and evidence-based.
Challenging AssumptionsWe challenge received wisdom, gut instincts and organisational habits as the main barriers to effective change. Our approach will shine a light on unquestioned assumptions, sharpen your strategic thinking and build change on solid evidence and robust metrics.
Behaviour is everythingEvery organisational challenge you face can (and should) be boiled down to a challenge of human behaviour. Rooted in the behavioural sciences, our work is genuinely human-centred: evidence-based change, crafted to flow with the grain of human behaviour.