Behavioural Innovation


2030: An Advertising Odyssey   

    • This section will predict and depict the future of advertising through the development of an extended scenario.
    • The themes and forecasts of the book will be brought to life in a detailed description of the brandscape of 2030.
    • Covering social, economic environmental and principles it will playfully outline how the more progress players evolved and thrived and how the more conservative ones withered and died. 


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