The language of sustainability represents the biggest barrier to mainstream consumer behaviour change and a more inspirational, consumer-friendly lexicon is essential if we are going to turn the tide.
In a nutshell, this was the premise behind the launch of the UK Dream at the Science Museum, London last week [7th March]. The event brought together a group of sustainability thinkers and do-ers to kickstart the mammoth task set by the initiative: to reframe the sustainability discourse and embed it into the fabric of our system: politics, media, brand, consumers.
Tuesday November 27th 2012. 19:00 – 22:00
The Royal Institution of Great Britain, 21 Albemarle Street, London, W1S 4BS
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