Behavioural Innovation


Case Studies   

Department of Health: Health and Wellbeing

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How do we make the Change4Life campaign work for us at the local level?

Change4Life is a wide-ranging preventive health programme designed to empower individuals and families to change their behaviours in relation to diet and fitness. The programme focuses on tackling quality of life issues related to rising obesity levels as well as the cost implications for the National Health Service (NHS) and wider economy.

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Tower Hamlets Council: Child poverty


How do we make sure that services respond to the needs of vulnerable groups?

4 million children are currently living in poverty in the UK, and as public sector funding cuts start to bite, this problem is predicted to intensify.

Although the financial implications of severe low income directly affects quality of life, they also correlate with a range of barriers to participation, including alienation from services, poor literacy levels and low sense of self-efficacy.

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NHS Stockport: Smoking cessation


How can branding reduce smoking rates in a community where smoking is the prevailing norm?

In 2009, The Hub worked with NHS Stockport on a National Social Marketing demonstration project in Brinnington, Greater Manchester. This small, tightly knit community had an adult smoking prevalence rate of 52% and a range of deeply ingrained cultural and social norms that perpetuated it.

Central to the work we did was the development of the ‘Lose The Fags’ brand: a phrase, a sentiment and a visual identity that reflected and resonated with the cultural identity of the community, based on client research and ethnography undertaken by our designers.

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