Hailed by CNN as what might be “the best public service announcement ever…”, and recognised with a Cannes Bronze Integrated Lion at the 60th annual Cannes Lions International Festival of Creativity, the Social Farter project used behaviour change insight and planning to the engage hardest-to-reach of all smoker segments: social smokers.
In collaboration with Ontario Ministry of Health (MoH) and BBDO Toronto, we used audience co-creation to develop insight along with behaviour change strategy and planning to answer the question: how do you get someone to quit smoking, when they don’t think they smoke!?
Placing co-design principles at the heart of intervention design, Collaborative Change worked with partner agencies and audience members to deliver insight work used to shape a new information campaign devoted to increasing the diagnosis and treatment of one of Canada’s most under-diagnosed sexually transmitted infections.
As another crop of graduates are set to become the creative community’s newest employees—Considered_ has been working with the cream of up-and-coming talent as part of D&AD’s annual Graduate Academy programme.
With ethical and sustainable design principles joining a marker pen and creativity as essential parts of a creative’s toolbox, we were asked to deliver our Social Design Kickstart course to jolt the Grads out of their creative comfort zones.