Behavioural Innovation

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Case Studies   

RNIB: Inclusive design

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How can design thinking make retail fashion more inclusive?

Despite the all-pervasive influence of popular fashion, elements of the industry have effectively excluded some of our under-represented groups through a distorted portrayal of femininity, restricted size ranges and retail service design.

Celebrity champion

In the wake of his Channel 4 series, ‘How to Look Good Naked’, TV presenter Gok Wan approached the Royal National Institute for Blind people (RNIB) to initiate a project to further explore the issue.

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Lancashire County Council: Road safety

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NHS Blackpool: Illicit tobacco

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Now that we have increased awareness of illicit tobacco how can we trigger a normative shift?

Building on a pan-regional intervention developed by The Hub to raise awareness of the dangers of illicit tobacco, our team began to explore more direct approaches by piloting community-based interventions in Blackpool and Salford.

Social norms

Both the evidence base and our own direct experience showed that the sale, purchase and consumption of illicit tobacco are deeply ingrained behaviours, embedded in community culture and social norms.

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